Maclean Joinery

Maclean Joinery, an established joinery firm with over 50 years of experience and 400+ completed projects, approached Redwood Digitals requiring a comprehensive digital presence to match their exceptional craftsmanship. Serving Inverness and extending 100+ miles across the Highlands and Northern Scotland, they needed a solution that would generate qualified leads and establish their position in an increasingly digital marketplace.

The Challenge -
Despite decades of excellence and an impressive portfolio, Maclean Joinery lacked a cohesive digital strategy, their brand identity required refinement, and they had no effective means of capturing and nurturing online enquiries from their diverse customer base spanning traditional and modern demographics.

Our Solution -
We delivered a fully integrated digital ecosystem centered around a bespoke, conversion-optimised website, the site features industry-specific design elements that reflect their craftsmanship whilst incorporating modern animations and gamification to engage both established and emerging customer segments. Built with mobile-first principles, the fully responsive platform ensures seamless experiences across all devices.

Beyond aesthetics, we established comprehensive SEO infrastructure including targeted keyword strategies, optimised meta descriptions, and full integration with Google Business Profile, Google Search Console, and Bing Webmaster Tools. We created and implemented a sophisticated sales funnel with marketing automation, connecting their social media channels and creating a cohesive customer journey from discovery to conversion.

The Outcome -
Maclean Joinery now possesses a complete digital presence that positions them as the premier joinery choice across the Scottish Highlands, with the infrastructure to capture, nurture, and convert leads whilst reflecting their five decades of exceptional service.